Balenciaga Heart and Body Campaign – SS26 Ambassadors
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Time to read 1 min
A New Community, Defined by Story
“I chose individuals, not characters. Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence.
At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.”
With this statement, Piccioli reframes the idea of ambassadors. The Balenciaga Heart and Body Campaign is not about archetypes or personas—it is about resonance. About individuals who carry their own history into the frame.
The Faces of Heart and Body
Each portrait feels personal rather than performative—faces marked by experience, vulnerability, and nuance, just as Piccioli intended. The campaign brings together a cross-generational, cross-cultural cast—each carrying their own history into the frame.
Harris Dickinson
Known for his breakout role in Beach Rats, and later performances in Triangle of Sadness and The Iron Claw. He represents the new guard of British cinema — introspective, modern, quietly magnetic.
Roh Yoon-seo
Recognised for Our Blues and the coming-of-age film 20th Century Girl. She brings a soft yet emotionally layered presence from Korea’s new wave of screen talent.
Havana Rose Liu
Best known for the cult comedy Bottoms. A rising Gen-Z voice balancing indie credibility with fashion fluency.
Danielle Deadwyler
Critically acclaimed for her powerful lead role in Till. Known for emotionally intense performances and dramatic depth.
Winona Ryder
A defining face of the ’90s, starring in Heathers, Edward Scissorhands, and Netflix’s Stranger Things. Her cultural legacy spans decades.
Labrinth
Singer, songwriter, and composer best known for creating the score of HBO’s Euphoria. His work blends cinematic sound with emotional intensity.
Mona Tougaard
One of the most recognisable runway models of the past decade, known for walking for houses including Prada and Chanel, and for her sharp, contemporary presence.
Loli Bahia
A Paris-born model celebrated for her commanding runway walk and strong editorial identity, frequently appearing in global fashion campaigns.
Sen Samysheva
Part of fashion’s new wave — known for her striking features and avant-garde runway presence.
Hudson Williams
Friend of the House and central to the campaign imagery, photographed with raw minimalism and direct gaze.
The From Paris Runway to Portrait
Following the SS26 runway in Paris, the Balenciaga Heart and Body Campaign feels like the collection made personal. The tailoring, the restraint, the focus on silhouette — now translated into human form.
Not characters. Not costumes.Individuals.
Pierpaolo Piccioli’s first ambassadors campaign for Balenciaga is less about celebrity and more about resonance. From established icons like Winona Ryder to rising talents like Roh Yoon-seo, each face brings lived experience to Summer 26 — transforming runway fashion into a shared, human narrative.
