casablanca 2026

Casablanca Resort 2026 — A Cinematic Vision of LA Living

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Casablanca’s Resort 2026 collection arrives with a quiet, cinematic mood—one shaped by unexpected rain, iconic architecture, and the effortless elegance that defines the Parisian house.


BRAND STORY



Casablanca is a luxury fashion house dedicated to protecting andpromoting a holistic approach to design and craftsmanship. By collaboratingwith artisans the world over, in a bid to redefine notions of beauty for a newgeneration, Casablanca’s uncompromising dedication towards optimismand design excellence has led the Parisian house to be carried in over 300of the world’s most prestigious stores and boutiques.


Since launching in 2018, Casablanca has shown ten collections with LaFederation de le Mode’s Paris Fashion Week, and won the highly-coveted LVMH prize, as well as a listed finalist for both the International Woolmark Prize and ANDAM Fashion Award.

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CHARAF TAJER



Charaf Tajer is the founder and creative director of Casablanca, having grownup between the winding streets of Paris’ Ninth Arrondissement and the wideboulevards of Casablanca itself. Charaf expresses his affinity for old-worldelegance with his earliest memories of growing up between Paris and Casablanca.


Being inspired by the world’s most elegant hotels, classic and international music and a deep love for French architecture, Casablanca seeks to create a visual lifestyle of beauty and depth. By applying Neapolitan tailoring techniques to leisure wear, the collection offers an elegant update on the contemporary dress, rendered with all the comforts of luxurious textures.

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COLLECTION — RESORT 2026


For Resort 2026, Casablanca turns its lens toward Los Angeles, a city that has long inspired founder andcreative director Charaf Tajer, and where the brand recently opened its first US store on Santa Monica Boulevard.Captured at the Sheats-Goldstein Residence, an iconic John Lautner-designed home, the Resort 26 campaign has an intimate,subdued mood, thanks in part to unexpected rain on the day of the shoot. Photographer Corentin Leroux used atmosphericlighting to lend a dream-like, cinematic allure to the images – a stark contrast from the city’s usual sun-drenched energy.



British model and actress Iris Law fronts the Resort 26 campaign, alongside models Sara Grace Wallerstedt, Duncan Yair andCamp Schill. As a modern Casablanca muse, Law embodies the quintessential LA girl in her effortlessness and nonchalance,going about her everyday rituals: stretching out lazily on a sofa; having a snack in the kitchen; standing around at home,dramatic views of the Beverly Hills valley behind her.



The easy, down-to-earth collection features a femme, pastel palette juxtaposed against richer hues such as oxblood androyal navy, and plays a complementary role in each scene. Monogram trims and bold side stripes add a sporty feel totailoring, coordinating sets and preppy silhouettes, while the ombré colour gradient and surreal scenes featuring orchids andotherworldly motifs appear on silk shirts. A textured waffle knit and mohair blend update the brand’s knitwear, and denimcomes in pink, psychedelic green, and a reverse-colour black monogram. Sneakers, including the signature Del Mar andStade styles, complete the Resort 26 collection.

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SS26 Casablanca collection will be available at maisondefashion.com, to stay up to date with product releases follow us @maisonde_fashion for instagram and make sure to be signed up with our newsletter to be notified when a new collection drops.


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