THINK ABOUT THE BRAND

Go for Gucci if you want everyone to know you’re the real deal. It’s pretty flash – but there is a lot of substance behind it. The Italian house’s pedigree is unrivalled in the industry and its current creative designer Alessandro Michelle is widely considered to be one of fashion’s leading luminaries. Equally, LA brand Palm Angels is fronted by Moncler's ex-creative director Francesco Ragazzi, and combines luxury design with inspiration drawn from the city’s IRL skate culture. We’re at peak hoodie-hysteria, so your options are endless. From Off White to Rick Owens all of fashion’s heavyweights are in on it and given the hoodie’s comfort and practicality it’s not likely to change. Choose your brand wisely, or have one from each so you can switch it up depending on your mood.