The holiday season is officially here — and this year, it’s all about Burberry. The British heritage house has unveiled its Festive Campaign 2025, a beautifully crafted celebration of warmth, humour and modern tradition.
Set in the heart of London, the campaign unfolds within a bustling townhouse alive with laughter, gift wrapping, and the familiar chaos of preparing for the season ahead. It’s festive, yes — but in true Burberry style, it’s also effortless, elegant, and unmistakably British.
Official Campaign Text
Sometimes the best thing about the holidays is preparing for them – bringing together loved ones from all walks of life to share food, wrap gifts and create memories. As the ultimate gifting destination, here at Burberry we know more than most how to prepare for the most special time of the year.
Amid the charm and commotion of party preparations in a London townhouse, legendary comedian and actor Jennifer Saunders welcomes an all-star cast from the worlds of film, fashion and sport: Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min. Each arrives bearing gifts, good humour and a touch of Burberry elegance.
The cast showcases this season’s Burberry outerwear, with heritage icons reinterpreted through modern silhouettes and detail.
A London Story of Celebration
At the heart of Burberry’s festive vision lies a distinctly British warmth — one that feels familiar yet elevated. With Naiomi Campbell leading the cast, the campaign balances wit and glamour, transforming ordinary holiday chaos into a celebration of character and connection.
This is a campaign built not just around fashion, but around people — and the effortless charm they bring to the brand’s world. Each guest arrives with personality and presence, embodying the Burberry spirit in their own way.
Products we recommend
Rooted in the outdoors, a bowling bag made in Italy from a cotton linen blend trimmed with smooth calf leather and lined in cotton. The fabric is jacquard-woven with the Burberry Check and has a coated finish inspired by rainwear. The design can be worn crossbody with the detachable strap and is finished with our Knight stamp, an archival motif first seen on Burberry bags in the 1980s.
- – Rolled leather top handles
- – Detachable, adjustable leather strap
- – Two-way zip closure
- – Interior slip pocket
- – Hand-painted edges
- – Brushed metal hardware
- – Leather patch with Equestrian Knight Design at front
- – Cotton lining
- – Comes with a dust bag
An All-Star Cast of Icons
The ensemble feels like a love letter to British culture, anchored by Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and Son Heung-min. Together, they redefine what a modern British Christmas looks like — diverse, dynamic, and stylish without trying too hard.
From couture outerwear to playful moments around the dinner table, the campaign is cinematic yet intimate — showing that sometimes the most luxurious thing about the holidays is simply being together.
Products we recommend
A lightweight jacket reversing from the Burberry Check to a solid colour nylon with a logo appliqué. The hooded style is cut to a relaxed fit.
- – Two-way zip closure
- – Drawcord hood and hem
- – Side zip pockets; reverse zip pockets
- – Elasticated cuffs
- – Silicone patch with raised Burberry lettering at chest
- – Comes with a garment bag
- – Relaxed fit: a looser cut than our regular fit.
Outerwear Reimagined
Burberry’s heritage outerwear takes centre stage, presented through modern silhouettes and refined details. The trench coat, long synonymous with the brand, is reinterpreted in new textures and tones, from classic camel to crisp navy and deep check.
Each look blends craftsmanship with ease — structured yet soft, timeless yet entirely current. It’s a reminder that Burberry’s DNA isn’t just about protection from the British weather, but about defining style that transcends it.
New Arrivals
The Spirit of the Season
More than a campaign, this is a feeling. A mood of anticipation, laughter, and connection — all captured through the Burberry lens.
The Burberry Festive Campaign 2025 is a masterclass in modern storytelling — a mix of British humour, cinematic polish, and heritage craftsmanship. From Jennifer Saunders’ sharp wit to Naomi Campbell’s effortless grace, it’s a campaign that feels both glamorous and grounded.
