Lyst Index 2025: The Lyst Index for Q3 is out — and Saint Laurent tops the charts
The Formula Behind The Lyst Index
Every quarter, The Lyst Index distills the mood of global fashion into a single chart — ranking brands not by reputation, but by data. Compiled by Lyst, the world’s largest fashion shopping platform with over 160 million shoppers annually, the Index pulls from search activity, product views, sales, and social media engagement.
It’s not about hype — it’s about heat. The result is a definitive snapshot of what the world’s most style-conscious consumers are actually buying, searching, and sharing.
The State of Fashion in Q3
The Q3 2025 Index lands at a fascinating crossroads for the industry. Amid creative reshuffles and economic tension, a clear pattern emerges: the brands winning right now are the ones leaning into identity, not reinvention.
All but three labels moved position this quarter, with COS breaking into the top three for the first time — up four spots — while Loewe slipped six positions following creative uncertainty. It’s a season defined by clarity: the confident rise, the uncertain recalibrate.
Saint Laurent Steps Into First Place
For the first time, Saint Laurent ascends to the number one position. Where many brands are rewriting their visual codes, Saint Laurent’s signature has only become sharper — its silhouettes confident, its sensuality unflinching.
Searches for Le Loafer, Q3’s second-hottest product, surged 66% month-on-month, reflecting how a single hero piece can define a season. At $1,000, it’s more than a loafer — it’s a manifesto of modern refinement: sleek, minimal, enduring.
Quiet Luxury Endures
‘Quiet luxury’ isn’t fading — it’s evolving. Consumers continue to gravitate toward subtlety, tactility, and timeless form.
COS, up four places to third, recorded a 147% increase in searches this quarter, driven by pieces like the chunky cashmere sweater — one of Q3’s hottest items. The brand’s minimalist architecture and grounded palette capture the current craving for simplicity that feels grown-up but not stiff.
The Row, meanwhile, climbed two spots to fourth, its Eel Loafer sparking demand up 28% this quarter and creating a minimalist dialogue with Saint Laurent’s own. Together, these brands reinforce that understatement — done well — is anything but quiet.
Stone Island’s 115% Comeback
After four years outside the Top 20, Stone Island re-enters the Lyst Index with a 115% quarter-on-quarter surge in demand.
Long rooted in Europe’s casual subculture, the brand’s distinctive mix of performance fabrics and utilitarian design found fresh relevance this season. Cultural nostalgia played a role — the Oasis reunion shows reignited interest in Stone Island’s badge-bearing heritage, drawing new eyes to its outerwear and knitwear.
It’s proof that authenticity — not algorithms — drives true longevity. In a landscape of creative reinvention, Stone Island’s strength lies in staying exactly what it’s always been: a brand built on integrity, identity, and innovation.
Brands to Keep on Your Radar
The middle of the pack this quarter shows that momentum isn’t reserved for the top five.
Burberry climbed four positions with a 14% rise in demand, as Daniel Lee’s refreshed vision of modern British luxury begins to resonate — a tactile mix of trench heritage and graphic clarity.
Ralph Lauren continues its cultural run, up two spots and boosted by a viral Taylor Swift moment — her striped Polo dress, one of the quarter’s top 10 hottest products, sparked a 6% jump in searches. The brand remains a symbol of American polish reinterpreted for a new generation.
Elsewhere, Moncler sustains strong outerwear momentum, bolstered by its blend of performance luxury and seasonal collaborations, while Versace maintains its bold, glamorous cadence — proof that maximalism can coexist with restraint when executed with conviction.
Balenciaga, still navigating its comeback, remains steady, its creative audacity holding consumer intrigue. And Jacquemus, ever the sun-drenched storyteller, continues to dominate cultural conversation through limited drops and art-driven campaigns — showing how narrative power can equal product power.
These are brands defined not by noise but by nuance — each thriving in their own tempo, speaking to an audience that values both familiarity and freshness.
Here's what we think
The Lyst Index Q3 2025 captures a fashion world finding its balance again. Saint Laurent’s precision, COS’s architectural calm, and Stone Island’s heritage resurgence all point to the same truth: clarity wins.
As consumer attention fragments, the brands with strong foundations — those that know who they are — rise above the flux. Whether through Parisian tailoring, minimalist craftsmanship, or subcultural authenticity, conviction has become the new currency of cool.
Explore the full report at Lyst.co.uk for a deeper dive into Q3’s data, trending products, and the stories shaping the global fashion hierarchy.
