New Designer Brands at Maison De Fashion: Our Buying Team’s Edit
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Lesezeit 3 min
Our buying team looks for labels that give you a reason to get dressed differently. Exploring new designer brands means considering what each name adds to your wardrobe, from the way a sweatshirt sits to the confidence a dress brings.
Our latest arrivals introduce seven names alongside a welcome return: EVISU. When we talk about new designer brands here, we mean discoveries within our selection, including established labels with stories worth exploring.
SATISFY
SATISFY makes running kit interesting through its attention to movement, fabric and expression. Its technical materials and MothTech cotton show how purposeful clothing can have a distinctive visual identity.
Our buying team values that connection between performance and personal style. Among our new designer brands, it speaks to customers whose interest in fashion carries through into their active lives.
Amélie Charme
Amélie Charme draws on Mediterranean summers, travel and nostalgia, translating those references into casual clothing. We like how its graphic tees and sweats suggest a destination or a memory, bringing personality to everyday dressing.
When choosing new designer brands, that ability to make familiar wardrobe staples feel distinctive catches our attention. Here, the appeal lies in a relaxed, nostalgic sensibility.
EVISU
Welcoming EVISU back is an exciting moment for our buying team. Founded in Osaka in 1991, the label helped bring Japanese denim craftsmanship to a wider audience, with its seagull emblem becoming a signature.
Alongside our new designer brands, EVISU brings a connection between craft and visual identity, reminding us how much character a pair of jeans can carry.
Rundle
Rundle interests us for its combination of English roots and Spanish inspiration. Its heavyweight wardrobe staples and relaxed shapes offer a starting point for everyday dressing.
For our buying team, that balance matters: clothes need to work together as well as stand alone. Within our new designer brands, Rundle brings an approach centred on building a coherent, wearable wardrobe.
ROTATE
ROTATE brings an expressive energy. Founded in Copenhagen, the label embraces statement dressing, striking silhouettes and glamour. We see its place in fashion as an invitation to enjoy being noticed.
For customers exploring new designer brands for celebrations or evenings out, it offers a confident direction. Our styling approach is to give those shapes room, keeping accompanying pieces simple.
BEC + BRIDGE
BEC + BRIDGE brings an Australian perspective to contemporary womenswear, spanning separates and occasion dressing.
Our buying team appreciates its relationship between confidence and wearability. We look for clothes that make an impression while leaving space for the person wearing them. In our new designer brands selection, this label offers a natural route between everyday polish and evening dressing.
Satoshi Nakamoto
Satoshi Nakamoto brings a rebellious Los Angeles sensibility, drawing on vintage motorcycle references and subcultures. Its interest in alteration and unconventional finishes makes familiar clothing feel less predictable.
We appreciate that willingness to challenge a polished surface. It gives our new designer brands edit an experimental direction, with personality expressed through texture, detail and attitude.
Tommy Hilfiger
Tommy Hilfiger adds the familiarity of American prep and sportswear. We admire how its recognisable design language makes getting dressed feel approachable, while its connection to popular culture adds depth to its story.
Alongside our other new designer brands, it provides a versatile foundation for styling, giving customers familiar pieces they can combine with more unexpected choices.
Discover your next favourite
For our buying team, introducing new designer brands means giving you more ways to express yourself. These eight labels bring different strengths, from technical innovation and denim heritage to statement dressing and everyday ease.
Explore our new designer brands at Maison De Fashion, rediscover EVISU, and find the pieces that feel like you.
